
Our vision and business concept.
“Our city – where everyone thrives”. This is Atrium Ljungberg’s vision, a vision that is deeply anchored in the company and both inspires and obligates. We have roots in the old traditions of the master builder. Based on this, we have developed our strategies with the aim of long-term sustainable locations with an attractive content. This vision enables us to create value for the company and therefore our shareholders and society

Strategy that focuses on value growth.
Presence on strong subsidiary markets
We will establish a presence on strong subsidiary markets in metropolitan areas where there is potential for long-term population growth.
Why
Long-term population growth creates the right conditions for long-term profitability, both for us and for our customers.
How
We focus our development on areas that meet growth criteria. We use strategy plans for specific areas when looking at project and acquisition opportunities.
Develop attractive urban environments
We will focus on developing attractive urban environments for offices and residentials, supplemented with retail, culture, service and education.
Why
This mix increases the flow of people at the location and creates synergies for everyone involved, generating more opportunities for successful business.
How
Our strategy plans for specific areas design the content at each location, based on their individual circumstances.
A mayor player
We will be a major player offering large and cohesive units in each subsidiary market.
Why
As a major player, we can lead and influence development and create urban environments that are sustainable in the long term.
How
We focus our development and our acquisitions on locations where we are already established or where we want to be a major player.
Focus on our customers
We will focus on our customers in everything we do. We work with customers, municipalities and other stakeholders and this collaboration will be close, stable and committed over a long period of time
Why
Relationships and collaboration based on trust enable us to find innovative solutions and create long-term sustainable and attractive environments together
How
We have local staff on the ground in each area and build long-term relationships with our customers and stakeholders
Properties and development rights
We will acquire, develop and refine properties and development rights.
Why
We create value growth within the company through active management project development.
How
By performing a detailed evaluation of the opportunities presented by projects and transactions, capital can be allocated to the opportunities that are assessed as adding the greatest value to Atrium Ljungberg in the long term.
Integrated sustainability work
We will carry out sustainability work that is integrated into the business strategy and it forms an important component of our offering. We will improve both our own responsibility and our stakeholders’ responsibility in this area.
Why
Sustainability is incredibly important strategically for companies that want to remain relevant in the long term.
How
Sustainability is an integral part of our objectives and is an issue that appears on the agenda every day for every employee in every part of the company, from daily management to projects and financing.
Business process using our own expertise
We will conduct and manage the entire business process in-house using our own expertise.
Why
By conducting the entire business process ourselves, including project development, we can look after our customers and ensure high quality in the longterm management of the projects.
How
We have staff with competences and abilities that reflect our core values and we ensure that our employees are able to develop over time.
Engaged employees
We will have engaged employees who are passionate about what we do. Core values – long-termism, collaboration, reliability and innovative thinking – are to be firmly rooted in the company.
Why
Competent, motivated and engaged employees are essential for good results.
How
Our corporate culture encourages participation and care for each individual. Sustainable employees are at the heart of development and profitability.
Low financial risk
We are a long-term player that can operate in both good and bad times.
Why
A low financial risk enables a higher operational risk through our extensive project portfolio.
How
A loan-to-value ratio that must not exceed 45% and an interest coverage ratio of a minimum of 2.0. A good interest rate duration and loan-to-maturity with a flexible financing portfolio.
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